Crawl and index hygiene
Check robots directives, canonicals, sitemaps, HTTPS, navigation and pages that search engines can actually reach.
SEARCH / INSIGHT / AUSTRALIA
Technical SEO, Search Visibility & Analytics.
Being findable starts with being useful and understandable — to visitors and to the systems that help them discover answers.
DISCUSS YOUR PROJECTWHAT THE WORK CAN INCLUDE
The important bits.
Intent and useful answers
Write clear service explanations, accurate FAQs and project examples that answer genuine questions in natural language.
Structured information
Use schema.org markup that matches visible content, site names, real organisation details and relevant page types.
Measurement and iteration
Connect search performance data and on-site analytics, measure useful actions and review changes over time.
A PRACTICAL APPROACH
How we get moving.
- Review pages, audiences and search performance.
- Prioritise technical and content gaps.
- Implement improvements with traceable changes.
- Monitor indexing, traffic and enquiry outcomes.
COMMON QUESTIONS
Worth asking.
What is AEO?
Answer engine optimisation is the practice of making useful, factual answers easy to find and understand. It is not a separate guaranteed ranking system.
Is there special markup for AI Overviews?
Google says there is no extra AI-specific markup requirement. Good crawlability, relevant content and standard SEO fundamentals remain important.
Will schema guarantee rich results?
No. Structured data helps explain content; search providers decide how and whether to show enhanced features.